Canada’s Anti-Spam Law, CASL, may be less familiar than the U.S. CAN SPAM Act but it is no less important to senders of commercial messaging. Passed into law late in 2010, the purely Opt-In CASL covers all commercial electronic messages (much more than just email) being sent into Canada to Canadians, or crossing Canadian wires. The law provides for law enforcement actions with penalties up to $10,000,000 per email for senders of unsolicited messages, individual private right of action, and even class action lawsuits.
CASL is not yet being applied; but in preparation Message Bus released an infographic and whitepaper to help messaging senders become compliant with the law, slated to come into force in 2013.
The infographic illustrates the high-points a sender must know about the law.
The second is ‘An In-depth Look at CASL, Canada’s Anti-spam Law’ whitepaper.
This is the first in a series of whitepapers related to CASL and the associated regulations issued by various Canadian regulatory and law enforcement agencies. We have worked with lawyer Shaun Brown from privacy law-firm nNovation to produce this.
Don’t miss this opportunity to begin the process of becoming CASL-compliant!