A recent Next Web article about Fab.com caught our attention. Fab is in the business of promoting limited-time retail goods offers. Their success is predicated on the ability to use email as an effective marketing tool, and what’s special about Fab is that they’re willing to send less. Stop for a moment and consider the ramifications of a marketer voluntarily sending less email, something that we at Message Bus, an email infrastructure company, have been promoting since we were founded. Read more…
Stop The Madness
The Art of Email Explained Scientifically: What Developers, Operations and Marketing are Required by Law to Know
Do you feel like you’re trying to turn lead into gold when sending email? Are email best practices as confusing as the movement of celestial bodies and their equinoxes? Are you thinking of applying to Hogwarts in order to make sense of industrial strength MTAs? Then come and hear Message Bus’ all-powerful alchemist & one of DMARC’s authors , Tim Draegen, discuss “The Art of Email Explained Scientifically: What Developers, Operations and Marketing are Required by Law to Know.” This is the event you’ve been waiting for, all manner of ancient lore and email arcana will be covered with a veteran of the industry. This meetup will take place at the Joyent headquarters February 27th, 2013 – 6:30 pm PST. Register today!
One Year Later DMARC Protects 60% of the World’s Inboxes
Today marks the one year anniversary of the DMARC specification’s public release, and it has been a very productive year. I wanted to take a moment to reflect on that year from two points of view – as co-chair of DMARC.org, and as the VP of Product building an IaaS messaging platform at Message Bus.
What DMARC.org has achieved is testament to the group’s dedication to fighting fraudulent email. We have provided a specification that has been adopted by the world’s largest consumer email providers and the top 10 sending domains, protecting an estimated 60% of the world’s email boxes. Read more…
The 7 Habits of Highly Successful Client Vetting: Part 3 – Put First Things First
Last time we talked about the importance of defining goals when it comes to creating a client vetting process. Today, we shift gears and focus on utilizing effective evaluation criteria to reduce client-vetting overhead.
Regardless of the level of effort involved in your vetting process, there will always be certain factors you can utilize as “hard stops,” and that clarity will help protect two of your most precious resources: time & money.
The goal of this post is to arm you with techniques for effectively identifying the clients that simply aren’t worth your time. Read more…
Joyent + Hadoop
We’ve mentioned how we use Joyent and how our Global Delivery Network runs 4x faster on Joyent’s cloud than anywhere else! Well Joyent has a bit of news that we’re happy to pass along. Joyent has a new high-octane Hadoop offering for enterprises. We think it’s pretty cool and something for you to look at when looking for a cloud infrastructure provider. Joyent says it’s their first toe in the big data river, but they’re just being modest, we send lots and lots of mail thanks to them, so big is relative. 
Read more about it here.
The 7 Habits of Highly Successful Client Vetting: Part 2 – Begin With The End In Mind
Last week we introduced our 7 Habits of Highly Effective Client Vetting series and looked at the first habit – Be Proactive. The main point is that you shouldn’t assume ANYTHING about a prospect—you must do your homework. With that in mind we’re going to dive deeper and address the vetting process itself. In order to establish and employ a worthwhile vetting process you have to clearly define the ideal outcome. By clearly defining the goal, and success criteria, you can begin to flesh out a process that’s sustainable and repeatable with the necessary milestones to make improvements along the way. Read more…
Why Message Bus is one of my top mobile startups for 2013
Choosing seven mobile startups out of the 150+ I evaluated for CIO’s “7 Hot Startups to Watch in 2013” was no easy task. I looked at everything from apps that streamline the process of finding a doctor who will accept your insurance – even on short notice – to several m-commerce startups to mobile remote control apps for robots to mobile augmented reality tools. Read more…
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Len Shneyder
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