A New Team Member

Posted by on Jul. 01, 2013

Blank name tag isolated on white background with clipping pathAt Message Bus, the vast majority of our time is spent solving the engineering challenges associated with running a galactic-scale messaging platform in the cloud.

For example, we’re creating a self-aware distributed system that heals itself when it’s sick. When a single messaging node discovers a bad mailbox, or route, it shares that information with the rest of the system. If our automated analytics determine a given email recipient received too much mail today, it delays low-priority traffic until the next day.

We’re building functionality like this right into the platform; Message Bus customers can take advantage of these features, right from the start and at no additional cost. Automatic bounce processing, instant response to unsubscribe requests, spam complaint processing, fine-grained segmentation, reliable delivery, and dozens of other features enable Message Bus senders to put recipients first and forge a long-lasting, highly-engaged relationship with their customers. Read More…

Stop The Madness

Posted by on Mar. 05, 2013

Man shouting with chalk speech bubbleA recent Next Web article about Fab.com caught our attention. Fab is in the business of promoting limited-time retail goods offers. Their success is predicated on the ability to use email as an effective marketing tool, and what’s special about Fab is that they’re willing to send less. Stop for a moment and consider the ramifications of a marketer voluntarily sending less email, something that we at Message Bus, an email infrastructure company, have been promoting since we were founded. Read More…

The Art of Email Explained Scientifically: What Developers, Operations and Marketing are Required by Law to Know

Posted by on Feb. 15, 2013

alcehmyDo you feel like you’re trying to turn lead into gold when sending email? Are email best practices as confusing as the movement of celestial bodies and their equinoxes? Are you thinking of applying to Hogwarts in order to make sense of industrial strength MTAs? Then come and hear Message Bus’ all-powerful alchemist & one of DMARC’s authors , Tim Draegen, discuss “The Art of Email Explained Scientifically: What Developers, Operations and Marketing are Required by Law to Know.” This is the event you’ve been waiting for, all manner of ancient lore and email arcana will be covered with a veteran of the industry. This meetup will take place at the Joyent headquarters February 27th, 2013 – 6:30 pm PST. Register today!

One Year Later DMARC Protects 60% of the World’s Inboxes

Posted by on Feb. 06, 2013

Email AuthenticationToday marks the one year anniversary of the DMARC specification’s public release, and it has been a very productive year. I wanted to take a moment to reflect on that year from two points of view – as co-chair of DMARC.org, and as the VP of Product building an IaaS messaging platform at Message Bus.

What DMARC.org has achieved is testament to the group’s dedication to fighting fraudulent email. We have provided a specification that has been adopted by the world’s largest consumer email providers and the top 10 sending domains, protecting an estimated 60% of the world’s email boxes. Read More…

The 7 Habits of Highly Successful Client Vetting: Part 3 – Put First Things First

Posted by on Feb. 04, 2013

Client Vetting Part 3Last time we talked about the importance of defining goals when it comes to creating a client vetting process.  Today, we shift gears and focus on utilizing effective evaluation criteria to reduce client-vetting overhead.

Regardless of the level of effort involved in your vetting process, there will always be certain factors you can utilize as “hard stops,” and that clarity will help protect two of your most precious resources: time & money.

The goal of this post is to arm you with techniques for effectively identifying the clients that simply aren’t worth your time. Read More…

Joyent + Hadoop

Posted by on Jan. 24, 2013

Joyent-logoWe’ve mentioned how we use Joyent and how our Global Delivery Network runs 4x faster on Joyent’s cloud than anywhere else! Well Joyent has a bit of news that we’re happy to pass along. Joyent has a new high-octane Hadoop offering for enterprises. We think it’s pretty cool and something for you to look at when looking for a cloud infrastructure provider. Joyent says it’s their first toe in the big data river, but they’re just being modest, we send lots and lots of mail thanks to them, so big is relative. ;-) Read more about it here.

The 7 Habits of Highly Successful Client Vetting: Part 2 – Begin With The End In Mind

Posted by on Jan. 22, 2013

Begin With The End In MindLast week we introduced our 7 Habits of Highly Effective Client Vetting series and looked at the first habit – Be Proactive.  The main point is that you shouldn’t assume ANYTHING about a prospect—you must do your homework.  With that in mind we’re going to dive deeper and address the vetting process itself.  In order to establish and employ a worthwhile vetting process you have to clearly define the ideal outcome. By clearly defining the goal, and success criteria, you can begin to flesh out a process that’s sustainable and repeatable with the necessary milestones to make improvements along the way. Read More…

The 7 Habits of Highly Successful Client Vetting: Part 1 – Be Proactive

Posted by on Jan. 11, 2013

The 7 habits of highly successful vetting - Be Proactive!According to the US Census Bureau, there are over 6 million employers in the US and an additional 21+ million non-employers, or firms with no payroll. Even if only 1% of those companies send enough email to warrant using our services that’s a lot of potential Message Bus customers in addition to unknowns and risk. The dilemma, as we see it – how do you decide which of these potential customers you want to do business with? Many factors bear on that decision: business, ethical, practical, and so on. Because Message Bus is in the business of creating and managing our client’s messaging reputation, we needed to develop a set of tools to ensure we make consistently good on-boarding decisions, and we call this client vetting. Client Vetting is a process that looks at historic messaging and business practices and attempts to discern good actors from bad.

Easy, right? Read More…